4. Stretch Your Content. One video can go a long way. Are you getting the most out of your content? Dein says one of his most effective strategies to stretch content is to create follow-ups to your popular videos. “My first video that went viral was a prank on my girlfriend. I made a follow-up where she got me back, then another where I got her back, and then she got me back again. The most important thing to do is keep the momentum going. Milk it as much as you can and then move onto the next thing,” Dein shares.

Video compilations are also a great strategy to recycle content. Simply string together a series of videos under a common theme and aim for a 1-2 minute compilation.

5. Share And Promote. Dein says the easiest platform for sharing content and generating awareness of your brand on a grand scale is Facebook. Dein’s strategy for visibility on Facebook is simple: after you post content, reach out to popular Facebook pages and groups that share related content. Send them a simple message, like, “Hey, can you share my video? It’s a really great video I think your audience will love.” A shortcut to find pages is to click on the profiles of people who are sharing your videos, see what other videos they’ve liked and shared, and go to the pages those videos come from.

“I would literally message hundreds of hundreds of pages. I even got my account banned,” Dein jokes. “Sharing from pages is powerful. This is the hurdle you can overcome. On YouTube it’s very difficult to get your foot in the door, but on Facebook you can reach out to big pages and find one that will share your video. Good content matched with good distribution can blow up your video.”

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