When we think about “success,” we often imagine high-paying jobs, fancy titles, and years spent climbing the corporate ladder. This week, we meet someone who flipped this idea on its head. Let’s dive into the inspiring story of Julie Ciardi, a woman who dared to step off the typical path and chase her dreams.

Once an executive at IBM, Julie worked hard for nearly 20 years. But despite her high position and great pay, she wasn’t truly happy. She felt something was missing. Realizing she needed more than just a job, Julie left her career to follow her passion.

Julie Ciardi left her secure job at IBM and stepped into a world full of unknowns. Yes, it was scary and challenging, but Julie wasn’t going to let fear stop her. She found beauty in the freedom that came with stepping outside her comfort zone. Her story is a powerful reminder that when we embrace uncertainty, we open ourselves up to incredible possibilities. She shared:

• Branding, Marketing, and the Soul Society. Julie emphasizes that a clear brand code should describe who you are and what you stand for. It’s not just about outperforming others in skills or knowledge, but it is about resonating with your audience on a deeper level. Stop thinking that your brand is for everyone. 
  
  
• Julie encourages focusing on your ‘Soul Society,’ a small but specific audience that truly resonates with your brand’s beliefs and convictions. By doing so, your message is amplified, your brand grows authentically, and you create a stronger bond with your audience.
  
  
• The Power of Mindset and Marketing. Julie believes these two elements are crucial for anyone looking to succeed in business. According to her, the right mindset can help you break through self-imposed limits and dream bigger. Through her work, she has helped hundreds of women find their passion and live their dream lives.
  
  
•  A Ripple Effect: One Woman to the World Julie’s impact doesn’t stop with individual success. She wants to spark a positive change that goes beyond just one person. She believes that when women are happy and free, they can bring positive change to their relationships and communities.
  
  

Julie’s goal is to start these ripples of change, especially in the younger generations. She hopes that by doing so, we can create a world where people choose their passion over their paycheck.

It’s never too late to follow your dreams. By choosing passion over paycheck, we can create not just a job but a life that we truly love. You’re not alone on this journey. Keep going, stay open to new experiences, and be brave. 

After all, the future is yours to shape. To celebrate Julie’s incredible journey, Unconventional Life is giving away a free 30-minute coaching session with Julie Ciardi! It’s a fantastic opportunity to learn directly from her and start your own journey towards transformation.

Don’t miss this chance to win a fantastic prize! Are you ready to follow your dreams and live your best life? Then this is for you.

More of Julie:

• Website: https://julieciardi.com/
• Instagram: @julieciardi
• Podcast: julieciardi.com/podcast/