The Art Of Speaking On Video: How To Increase Your Impact By Mastering This One Skill

Keep It Short

Research shows that shorter videos get more engagement than longer videos. The average 30-second video is viewed 85% of the way through, while the average 2-minute video is viewed 50% of the way through.

Aim to say your message in the least amount of words as possible—be concise, punchy, and to the point.

“If your message is more complex, be comfortable taking the time to explain it, but understand that half of your audience won’t make it to the end of the video. With this in mind, you would be well served to front-load your video with the most important parts of your message,” advises Wistia, a video hosting company.

Use Visual Aids

The average person retains only 10% of what they hear, but 80% of what they see. Simply put, we’re visual learners.

To ensure viewers retain your message message, include visual cues and aids. Synchronize what you say with hand gestures to drive important points home, and add graphics and text to your video if possible when editing.


The more you practice speaking on camera, the more comfortable you will be with it. Make a daily practice of getting in front of the camera and recording yourself speaking, even if only for the purpose of speaking itself.

Practice your style of speaking rather than a particular talk over and over. It’s important for your talk to feel natural and conversational rather than scripted to form trust and relatability with your audience.

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