I can’t count the amount of times I have gone to events and passed out business cards. Despite wanting to network I never found myself getting real followup from people or actually making real connections or opportunities.
It wasn’t until I adopted a “no card” policy for myself where I decided I would stop representing myself with a 4×2 piece of paper and instead send them to engage with my free content that I started seeing traction.
Here’s why business cards don’t work—today’s consumers are smarter than ever before. 81% of consumers do online research before making a purchase, comparing an average of five competitors for 79 days before they buy.
If there isn’t an easy and quick way for them to get to know you, you will be forgotten.
This week on the Unconventional Life Podcast, I spoke to one woman who has mastered the art of introductions by using her video content to create an impressive client portfolio.
Meet Taryn Southern, a digital strategy consultant with 500k YouTube subscribers and 700M+ video views. She’s also a former TV host and producer for shows on MTV, Vh1, Discovery Channel, and Sirius XM, and an active advisor to the YouTube Creator Board, where she provides critical feedback for Google product teams.
Southern says the success of her YouTube channel has opened big doors for her professionally. Below, read her tips about creating attention-grabbing content that can help you stand out amongst competition.